Privacy statement

Our supporters are incredibly important to us. Without your help, we simply wouldn’t be able to support the amazing work our hospitals carry out every day. The Charity’s Fundraising Team is here to raise money to fund the work we do – but we can’t do it without you. However you choose to help, we’ll always respect your rights and your choices.

This statement explains how we collect and use the personal information you provide to us whether online or via phone, mobile, e-mail, letter or other correspondence. We promise to respect any personal data you share with us, and keep it safe. We aim to be clear what personal information we collect and not do anything you wouldn’t reasonably expect. Here we tell you what we will and will not do with your personal data.

This Statement includes:

  • Who we are
  • Our duty
  • How we collect information on you
  • Website cookies
  • Analytics
  • How we will use your personal information
  • Who has access to your personal information
  • How we keep your personal information secure
  • How long we will hold your personal information for
  • Your choices
  • Keeping your information up-to-date
  • Your rights
  • Children and privacy
  • Vulnerable circumstances policy
  • Complaints, compliments or comments
  • Changes to our Privacy Statement

If you have any questions about our privacy statement then please do contact a member of the team who will be happy to talk you through it.  Our contact details are:

King’s College Hospital Charity

PO Box 74160
Tel: 0203 299 1393

Who we are

King’s College Hospital Charity fundraises in order to improve the care offered to patients and service users of King’s College Hospital NHS Foundation Trust (and where appropriate other NHS organisations).   We do this by giving grants that enhance services and facilities, support research and development, and improve the working environment for staff.  It does not replace core NHS funding but instead funds projects which go above and beyond NHS funded services to deliver the best outcomes for patients.

King’s College Hospital Charity is a registered charity, Charity No. 1165593, and is also a Company limited by guarantee registered in England and Wales, No. 09987908. The Charity’s registered address is King’s College Hospital, London SE5 9RS.

Visit our website to find out more about the ways the money raised has helped.

Our duty

In carrying out our day to day activities we process and store personal information relating to our supporters and we are therefore required to adhere to the requirements of the Data Protection Act 1998. We take our responsibilities under this act very seriously and we ensure the personal information we obtain is held, used, transferred and otherwise processed in accordance with that Act and all other applicable data protection laws and regulations including, but not limited to, the Privacy and Electronic Communication Regulations.

How we collect information on you

We collect personal information from you when you enquire about our activities, register for an event, make a donation, sign up to an event, volunteer, engage with our social media channels or otherwise provide us with your personal information.

The personal information that we may request might include your name, your age, gender, location and/or country information, and possibly other information, as well as credit card or other financial information needed to process donations or event fees. We may also ask you if you are a UK tax payer so that we can claim Gift Aid (please rest assured that we do not collect information about your actual tax payments, just whether you are a tax payer). We may ask you if you, or a family member have been a patient and whether there is a particular area of the hospital you are interested in to help us tailor our communications to you, however these questions will always be optional.  We will never request specific information about your health or the health of your family members or friends unless we inform you how that information will be used and receive your express consent for such use i.e. for a case study story.

Your information may be shared with us by independent event organisers, for example London Marathon Events Ltd or fundraising sites like Just Giving or Virgin Money Giving. These independent third parties will only do so when you have indicated that you wish to support King’s College Hospital Charity and with your consent. You should check their Privacy Policy when you provide your information to understand fully how they will process your data.

We use third parties to collect data on our behalf to support our activities. This might include running raffles, event registrations, setting up Direct Debits and processing your donations, and ensuring our records are as up to date as possible through running address and detail verification checks.

To increase our fundraising reach we research information in the public domain on local organisations, companies and schools to find contact details to get in touch about our latest activities and appeals. We will not call any company or organisation registered with the Corporate Telephone Preference Service.

If you have provided your consent, by responding to a mailing, we will contact you to keep you up-to-date about fundraising and what’s happening at King’s College Hospital. Please rest assured that we do not have access to confidential patient data.

Website cookies

Cookies are text files, which identify a user’s computer to our server. Cookies in themselves do not identify the individual user, just the computer used. The Support King’s College Hospital website uses persistent cookies – these are used to track returning visitors. They expire after 12 months and enable us to compare website traffic from month to month.

Cookies help us identify which pages are most visited and which events or activities are of most interest. This information can be used to help us improve our website and services and ensure we provide you with the best service. Wherever possible, the information we use for this purpose will be aggregated or anonymised i.e. it will not identify you as an individual visitor to our website.

You can reject cookies. Most browsers allow you to refuse cookies – consult the help section of the browser toolbar. Information on controlling cookies or rejecting cookies is available from several web sites, e.g.


This website uses Google Analytics tracking codes to measure performance enabling us to enhance and improve services for our audiences. However, we do not collect personally-identifiable information (PII) as all data collected is anonymous. For full details on how Google Analytics works, please visit Google Analytics Terms of Service. If you do not want Google Analytics to use your data, then please visit Google Analytics opt-out browser add-on.

How we will use your personal information?

We may use your information for a number of purposes including the following:

  • To provide you with information about our work or our activities that you have requested
  • For administration purposes e.g. we may contact you about a donation you have made or event you have expressed an interest in or registered for
  • To ask you to help us raise money, invite you to an event, or donate money to our Charity, but always in accordance with the Fundraising Promise
  • To create an account for you if you register with us
  • To process entries into a prize draw or raffle
  • For internal record keeping, including the management of any feedback or complaints
  • To use IP addresses to identify your approximate location, to block disruptive use, to record website traffic or to personalise the way our information is presented to you;
  • To analyse and improve the services offered on our sites to make it as user-friendly as possible
  • To use anonymised personal data to benchmark our activity with other relevant organisations, including the Association of NHS Charities
  • Transfer to HM Revenue and Customs in respect of any Gift Aid claims
  • For statutory and regulatory compliance
  • We may assess your personal information for the purposes of credit risk reduction or fraud prevention.

We may also combine the data you provide with data we obtain from other sources (e.g. to verify we have correct addresses/postcodes).

In addition to this we may use your data for wealth screening, profiling and research to gain a better understanding of our supporters, inform our fundraising strategy and target our communications more effectively and appropriately. Please read below for more information:

Wealth Estimation

We want to make sure we use our resources as effectively as possible to help us engage with our community of supporters appropriately. In order to achieve this we may undertake wealth screening of our database.  Research into the wealth of potential donors helps decide whether and on what basis to approach them which enables us to better target our conversations about fundraising and therefore generate funds cost-effectively. To achieve this we will share your data with one of our trusted third-party suppliers.


In order to provide you with the best supporter experience and understand how we could engage with you in the future, we undertake analysis on the personal data we hold on you. This analysis helps us to gain a better understanding of your interests, of how you are engaging with us and to understand broader demographic and geographic trends.


We may also undertake research on our supporter’s personal information to help us make informed decisions. This may include research on demographic, philanthropic, business and financial information from publicly available sources, including social media.

We may also combine the data you provide with data we obtain from other sources (e.g. to verify we have correct addresses/postcodes).

If you do not wish your data to be used in any of the ways listed above or have questions about this, you can notify us using the contact details at the top of this page.

Who has access to your personal information?

Your personal information is stored on our systems, access to which is limited to staff working in King’s College Hospital Charity, the King’s College London Fundraising and Supporter Development team, and some trusted subcontracted parties.

Until December 2017, the Fundraising and Supporter Development Team of King’s College London fundraised on behalf of King’s College Hospital Charity. As a result of the relationship between the Charity and King’s College London, both organisations were joint data controllers and had access to, and control of, how your personal and financial data was collected, used and stored. The fundraising activities have transferred to the Charity in December 2017 and after a short transition period the Charity will become sole data controllers, with some exceptions where supporters also support other organisations or projects that cut across other members of the “King’s Health Partners” group.

We may pass your information to our third party service providers, agents, subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf (for example to process donations and send out mailings). When we use third party service providers, we only disclose information necessary to deliver that service and there will always be a contract in place to ensure your data remains secure. We will not share or sell your data to third parties to use for their own purposes unless we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime.

Although most of the information we store and process stays within the UK, some information may be transferred to countries outside the European Economic Area (EEA). This may occur if, for example, one of our trusted partner’s servers are located in a country outside the EEA. These countries may not have similar data protection laws to the UK however, we will take steps to make sure they provide an adequate level of protection in accordance with UK data protection law. By submitting your personal information to us you agree to this transfer, storing or processing at a location outside the EEA.

How we keep your personal information secure?  

We ensure that there are appropriate technical controls in place to protect your personal details; for example our online forms are always encrypted and our network is protected and routinely monitored.

We use a secure server when you enter into any money transaction from our website. We also take appropriate measures to ensure that the information disclosed to us is kept secure, accurate and up to date and kept only for so long as is necessary for the purposes for which it is used.

Any payment details on paper donation forms are destroyed once the donation has been processed and we are sure it has been received.

We undertake regular reviews of who has access to information that we hold to ensure that your information is only accessible by appropriately trained staff and contractors.

How long will we hold your personal information for?

We will keep your information for as long as required to enable us to operate our services but we will not keep your information for any longer than is necessary. We will take into consideration our legal obligations and tax and accounting rules when determining how long we should retain your information. When we no longer need to retain your information we will ensure it is securely disposed of, at the appropriate time.

Your choices

You have a choice about whether or not you wish to receive information from us. If you do not want to receive direct marketing communications from us about the vital work we do for the hospital and our events and activities then please let us know at any time by contacting our Fundraising Team on 0203 299 1393 or

We will not contact you for marketing purposes by post, email, and phone or text message if you have told us you do not want to hear from us by any of those channels. If the telephone number we hold for you is registered with the Telephone Preference Service (TPS) then we will not contact you on that phone number except for administrative purposes.

If you choose to send a donation or communication to us by text message we promise to make it clear to you before you text what you are consenting to and provide instructions for how you can opt out.

If you unsubscribe from communications from us from any or all of the communication channels mentioned above, then we will update our records to stop further communication as quickly as we can. Due to some communications already being in progress at the point you opt out please be aware that it can take up to 6 weeks for your preferences to be fully implemented.

We will only ever share your data in other circumstances if we have your explicit and informed consent.

Keeping your information up-to-date

The accuracy of your information is important to us. You can update your information with us, including your address and contact details at any time. If you would like to change your preferences or update the details we hold about you, please contact our Fundraising Team on 0203 299 1393 or

Your rights

You have the right to:

  • request a copy of the information we hold about you
  • update or amend the information we hold about you if it is wrong
  • change your communication preferences at any time
  • ask us to remove your personal information from our records
  • object to the processing of your information for marketing purposes
  • raise a concern or complaint about the way in which your information is being used

If you wish to talk through anything in our privacy statement, find out more about your rights, or obtain a copy of the information we hold about you, please contact our Fundraising Team who will be happy to help:

King’s College Hospital Charity

PO Box 74160



Tel: 0203 299 1393


Children and privacy

We take the protection of children very seriously. To that end, we require that children under 16 do not submit any information to our website without a parent’s or guardian’s consent. We will not knowingly request or collect from a child any information online that can be traced to the child, such as an email address, name, or information about the child’s family. Unless a parent or guardian consents to such use in advance, we will not knowingly use information that a child provides to us for any fundraising or promotional purpose.

Vulnerable circumstances policy

We recognise the importance of protecting our vulnerable supporters and follow the guidance issued by the Institute of Fundraising on treating donors fairly. We believe this helps to support our staff and fundraisers who come into contact with supporters in providing high quality customer care, ensuring anyone donating to the Charity is in a position to make a free and informed decision.

Access the Institute of Fundraising’s website – for more guidance.

Complaints, compliments or comments

If you are unhappy with our work or something that we have done or failed to do, we want to know about it. We also welcome your views on what we do well. Your comments enable us as an organisation to learn and continuously improve our services.  If you would like to make a complaint, compliment or comment then please get in touch with our Fundraising Team:

King’s College Hospital Charity

PO Box 74160



Tel: 0203 299 1393


The Fundraising Team are available to help Monday to Friday, 9am – 5pm.

Changes to our Privacy Statement

We may change this Privacy Statement from time to time.  If we make any significant changes in the way we treat your personal information we will make this clear on the Support Kings website and by contacting you directly.